Me encuentro en varios sitios la referencia a un artículo de Wired, "The New Multiple Personality Disorder". Trata el tema de nuestra identidad digital en la red y lo que ello supone como oportunidad para un "nuevo" tipo de broker informacional, en esta época marcada por la desintermediación, dedicado a gestionar nuestra reputación online.
"Our reputations are running out of control. Multiple versions of us exist in the datasphere, so many that we hardly recognize ourselves.
[...]
When you look closely, it's hard to find any logic in the idea that our personal data is private property. The very existence of our reputation arises from the fact that information is shared. As we buy and sell, borrow and repay, our identities multiply, accumulating new qualities and scars. This is a good thing. Yes, the promiscuous accessibility of personal information has given rise to a spectacular crime wave, but it has also vastly expanded our networks of trust. Our reputation precedes us, and this is exactly what allows us to form links with strangers without starting from scratch."
[...]
Why isn't there a company that offers general care and feeding of our digital selves - a firm that would accept and maintain records of all our transactions and that would analyze and score our behavior, guaranteeing to keep this private until we gave permission for a lender (or anybody else) to learn more about us?
"Our reputations are running out of control. Multiple versions of us exist in the datasphere, so many that we hardly recognize ourselves.
[...]
When you look closely, it's hard to find any logic in the idea that our personal data is private property. The very existence of our reputation arises from the fact that information is shared. As we buy and sell, borrow and repay, our identities multiply, accumulating new qualities and scars. This is a good thing. Yes, the promiscuous accessibility of personal information has given rise to a spectacular crime wave, but it has also vastly expanded our networks of trust. Our reputation precedes us, and this is exactly what allows us to form links with strangers without starting from scratch."
[...]
Why isn't there a company that offers general care and feeding of our digital selves - a firm that would accept and maintain records of all our transactions and that would analyze and score our behavior, guaranteeing to keep this private until we gave permission for a lender (or anybody else) to learn more about us?
This new type of information broker [...] would have a stake in our reputations and its own. And by making the terrain in which our doubles roam more accessible and more secure from abuse by others, this hypothetical company could empty out the rickety data neighborhoods whose bad design makes them so dangerous.
Una idea que se me antoja, estimulante a la par que un tanto ingénua. Sería el papel que le correspondería a las entidades bancarias, ¿no?. Si alguien tiene información sobre nosotros, esos son los bancos; y si hay un aspecto destacable de nuestra reputación en la red, al menos desde el punto de vista comercial, es nuestro perfil crediticio y de riesgo así como nuestra solvencia financiera, que se desprenderá de los dos anteriores, entre otras cosas.Technorati tags: ecommerce security identity
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