Un artículo publicado en Fortune, "The Amazing Rise of the Do-It-Yourself Economy", aborda el temita de la innovación de usuario que planteaba Hippel en su libro y que nos toca muy de cerca a los blogueros. Esta idea de la economía del "haztelo tu mismo" cobra hoy especial relevancia, cuando consideramos cómo ha pasado de los bits - inspirada en los hackers y el software libre - a los átomos gracias, precisamente, a la infotecnología. En el artículo nos cuentan, al modo anglosajón, algunos casos reales citando servicios que hoy ya funcionan para agregar demanda hacia las fábricas con excedentes de capacidad y no sólo relacionados con diseños electrónicos.
"But a number of factors are coming together to empower amateurs in a way never before possible, blurring the lines between those who make and those who take. Unlike the dot-com fortune hunters of the late 1990s, these do-it-yourselfers aren't deluding themselves with oversized visions of what they might achieve. Instead, they're simply finding a way [...] to take power back, prove that they can make the products that they want to consume, have fun doing so, and, just maybe, make a few dollars. "What's happened is a tremendous change in awareness," says Eric von Hippel, a professor at the MIT Sloan School of Management and author of the recent Democratizing Innovation. "Conventional wisdom is so strong [in business] about find-a-need-and-fill-it: 'We're the manufacturers; we design products; we ask users what they need; we do it.' That has begun to crack."
"But a number of factors are coming together to empower amateurs in a way never before possible, blurring the lines between those who make and those who take. Unlike the dot-com fortune hunters of the late 1990s, these do-it-yourselfers aren't deluding themselves with oversized visions of what they might achieve. Instead, they're simply finding a way [...] to take power back, prove that they can make the products that they want to consume, have fun doing so, and, just maybe, make a few dollars. "What's happened is a tremendous change in awareness," says Eric von Hippel, a professor at the MIT Sloan School of Management and author of the recent Democratizing Innovation. "Conventional wisdom is so strong [in business] about find-a-need-and-fill-it: 'We're the manufacturers; we design products; we ask users what they need; we do it.' That has begun to crack."
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